In terms of reaching potential customers and opportunities, they are unlimited on the internet. Though there are free online marketing but the best thing is to have a marketing budget.

Ten successful Nigerian business owners were asked to share their best tip for marketing online with a N10,000 budget. These are the ten best strategies to help you get the best out of every single naira you spend when working with a small budget on an online marketing.

  1. Hire a dedicated content writer.

Updating your company’s blog gives your website visitors fresh content to engage with each time they visit, and also helps your business gain visibility in Google’s organic search results. It’s an important part of online marketing that requires a lot of time many business owners don’t have. Hire a freelancer to ghost-write your blog content; just make sure he or she is familiar with your niche and your SEO goals.

  1. Launch a Facebook ads campaign for your online marketing.

You know exactly where every dollar goes “With Facebook ads”. You are able to place your offer in front of a targeted audience and you see how much each naira you spend brings back in. It can take some time to fully understand, but once you get a firm grip on how to optimize your ads you can scale your efforts.”

  1. Invest in your own SEO education and training.

With a new website, search engine optimization is a high priority. There is a lot of great free information available online if you are willing to take the time to read it all, along with some courses and eBooks you can purchase that are fairly inexpensive.

  1. Create an animated whiteboard video.

We have seen some of our website design clients experience a much better response to their landing page offers when they added a whiteboard video. Consumers don’t like reading; they would rather watch a video. Also, with a video you can do a much better job at explaining the benefits of your product and push the viewer towards a specific action. You can then use the video in other marketing campaigns, like Facebook ads.

  1. Hire influencers to promote your business.

With a small monthly budget you aren’t going to land a major celebrity, but you can strategically align your business with a handful of local influencers that can help put your product or service in front of a large audience. Consider local news personalities, socialites or even other local business professionals. With some creativity, you can really expand your reach.

  1. Hire a virtual assistant to seek out PR opportunities.

There are several ways to secure free press and exposure for your business, but it requires a large time commitment that most business owners simply don’t have. Consider hiring a virtual assistant to screen them real-time and send you the relevant ones to respond to.

  1. Publish an infographic and perform outreach.

Infographics tend to perform very well because they allow you to take any topic, even boring ones, and create a visual post that educates and informs your visitors. While they can cost several thousands of dollars from an agency, you can find freelancers with infographic experience to save you some money. Once you publish it, spend some time doing outreach. The goal is to get your infographic published on additional websites that will help expand your exposure.”

  1. Hire a virtual social media manager to increase personalized engagement.

Hands-on business owners have very little time available to do email marketing. Since Facebook has the largest user base, having a page that helps potential local customers find you. A personal approach, especially for a small local business, is best. Rather than just letting you sit idle, consider hiring a virtual assistant to help manage them. Responding personally to messages really helps to land more customers.

  1. Invest in your email marketing appearance and effort.

Email marketing can be a continuous source of new business, but in addition to spending money building your list, you need to make sure your emails stand out. It is very beneficial to have a custom email template created for several reasons. It helps with branding and it also gives you the opportunity to include several calls-to-action within each email, automatically. Make sure whomever is creating your email template makes it responsive so it displays your messages perfectly on all screen sizes.

  1. Run pay-per-click ads on Google AdWords.

When someone is in need for a specific product or service, where do they turn to? Online, it’s Google most of the time. Running an AdWords campaign allows you to target specific keywords and search phrases that will attract ideal, ready to purchase customers. Even with just a N10,000 monthly budget, you can test and optimize, finding ads that convert. From there, as your revenue increases from your AdWords effort, increase your budget to scale your budget and growth.

These are business tips for marketing online shared with us by ten business owners. Online marketing is the number one medium to best market your business and there are different ways to do that. After analyzing each of the tips, u would come to realize that as small as N10,000, they can be achieved.

Comment ( 1 )
  1. Quadri
    March 9, 2017 at 11:50 pm

    This is nice. I believe marketing is the key to the growth of a business. once people know about you and the service you offer, they will be sure to patronize you. thank you!

Leave a reply

Related Posts
Abdulazeez Ogunjobi

Az.Brimatel is a graduate of Information Technology, a young and vibrant entrepreneur, an experienced facilitator, a role model to MANY, and a senior citizen of NIGERIA.