25 FREE GOOGLE PRODUCTS YOU CAN USE TO GROW YOUR START-UP AND PERSONAL PRODUCTIVITY

25 FREE GOOGLE PRODUCTS YOU CAN USE TO GROW YOUR START-UP AND PERSONAL PRODUCTIVITY

Thanks to Google, finding a product or service you want today is easier than ever. More and more businesses – both big and small – are ensuring their presence online and are vying for the top slots in Google search result pages, so that their potential customers can find them easily. We use popular Google products like Gmail, Google Drive, and Docs almost every day. But ever thought of using Google for business? I’m sure you’ve never heard about at least half of these free tools. Check it out.

  1. GOOGLE MY BUSINESS

Over 100 Billion searches are performed on Google every month. So, if your business is not discoverable on Google, you are losing out on a huge business opportunity. Fortunately, Google makes it easy for small business to list their business on Google products such as Maps, Google+ and on the search engine.

Google My Business is a free tool that lets you list your local business easily. It’s a great way to build your web presence and generate more leads.

  1. GOOGLE FOR RETAIL BUSINESSES

I’m sure you haven’t heard about Google Retail yet. This free tool offers solutions for merchants to list their inventory on Google and start shopping AD campaigns. You can create a Trusted Store and display customer rating or manage inventory across Google using Merchant Center. Google Trusted Stores have to pass a test for reliable shipping and customer service, and in so doing, they earn the right to display a Trusted Store badge.

Depending on the location of your business, Google also offers Android Pay and delivery service called Google Express.

  1. THINK WITH GOOGLE

Think With Google is a nice place where you can get industry insights, useful articles, research documents, case studies, various infographics and interviews of industry leaders. This site is updated constantly with loads of useful content that you can use to grow your business.

It also has a collection of creative AD campaigns you can draw inspiration from.

  1. GOOGLE ANALYTICS

The ultimate goal of any business is to attract more eyeballs and generate more leads. In the case of companies that sell products or services online (like a cloud accounting software), their website is the only source from where the customer gets to know about the business.

Everyone is happy when leads flow consistently but we must find out the source of traffic, which pages they spending their time on, their location, etc. Google Analytics is a great free tool that tells us everything about our website visitors. You can spend some time learning how to use it and get some really useful insights. If getting data from Google Analytics sounds little technical, you can take help of your developers or the web design company who manages your website.

  1. GOOGLE ALERTS

With this Google Alerts, you can stay updated about your industry news and can even track your competitor! For example, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition. It’s simple to use – you just need to add a topic or a search phrase and create an alert.

  1. GOOGLE TRENDS

Every business needs to evolve with the changing times. You need to determine what kind of marketing language and descriptive terminology to use for your sales materials, website copy, and search engine optimization.

In addition to the Google Alerts, Google Trends can be a great tool for helping you monitor industry trends. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages and shows related keywords, which can be helpful in getting new keyword suggestions.

  1. GOOGLE CORRELATE

Google Correlate is a close cousin to Google Trends – it’s actually Google Trends in reverse (and just as powerful). With Google Trends, you type in a query and get back a data series of activity (over time). With Google Correlate, you enter a data series (the target) and get back a list of queries whose data series follows a similar pattern.

In Google Correlate, you can find correlations across time AND space. If you trying to define your target personas for a new product or service, you can use each correlation to get deep insights about your audience.

The more fascinating part of Google Correlate is the Search by drawing function. Draw a fun graph and Correlate will give you search keywords that best match your graph creation.

  1. PUBLIC DATA EXPLORER

Google’s Public Data Explorer provides public data and forecasts from a range of international organizations and academic institutions including the World Bank, OECD, Eurostat and the University of Denver. These can be displayed as line graphs, bar graphs, cross-sectional plots or on maps.

  1. GOOGLE FORMS

You might be frequently using Google Docs, Sheets and Slides but very few people use this wonderful free tool – Google Forms. It’s simple yet powerful way to collect data using online forms. There are so many use cases – Maintain sales leads, taking short surveys, conducting interview tests, etc.

  1. GOOGLE BLOGGER

This Blogging service from Google is popular among individuals but very few businesses are using it to its full potential. Start using Google Blogger for business and write about product updates or latest company news. The best part is, Google will give you some SEO love and your content will get indexed more quickly on Google search.

  1. KEYWORD PLANNER

If you are planning to start advertising on Google, Keyword Planner will give you an estimate of search traffic and budget. It’s a great tool to find out which keywords people are searching for more often. You can slice and dice the data based on geography, gender, interest, browser, mobile device and much more.

  1. WEBMASTER TOOLS

Google Webmaster Tools is another useful product that gives you valuable information about Site Traffic, Site Health, Optimization suggestions and various other resources.

You can submit your WebPages as well as your sitemap to Google’s index.

  1. Google Feedburner

With Google Feedburner, you can allow your visitors to subscribe to your website content, particularly your blog, using RSS feeds. After subscribing, visitors can receive regular updates via their web browsers, RSS readers, or email. This can prove very helpful to the growth and reach of your business blog.

  1. GOOGLE SCHOLAR

Fed up of routine articles on a specific topic – like business growth? Gets more meaningful information using Google Scholar. It is an online, freely accessible search engine that provides a simple way to broadly search for scholarly literature. It searches a wide variety of sources, including academic publishers, universities, articles, theses, books, abstracts and court opinions.

Google Scholar aims to rank documents the way researchers do, weighing the full text of each document, where it was published, who it was written by, as well as how often and how recently it has been cited in other scholarly literature.

  1. HANGOUTS FOR BUSINESS

Google Hangout started as a simple communication platform for individuals but with its powerful video conferencing feature, more and more businesses started using it. You can have a conference call with your overseas customers, present a webinar to your users, host a QnA session online, interview candidates and even hold group meetings.

  1. GOOGLE CALENDAR FOR BUSINESS

Google calendar is not just about keeping track of your meetings. It has many hidden functions that can improve your productivity.  With Google Calendar, we can set up appointment slots so that our customers can schedule the demo easily.

Apart from this, you can create different calendars for a different purpose (specific to a team, etc), schedule meetings with groups using “Find a Time” or “Suggested Times”, add a Google Hangout to your event, browse interesting calendars, sync it with your CRM and do much more.

  1. GOOGLE KEEP

There are numerous tools to manage notes like Evernote and OneNote. However, Google Keep is light weight and a super easy tool that comes handy while managing daily chores.

The best part of Google Keep is its native integration with other Google services. It has a spectacular system for setting reminders that tie directly into other Google services.

For example, you can create a note in Keep and then tell the app to remind you about it at a specific date and time or even when you are at a certain location (say, at a client’s office or the grocery store). When the appropriate time or place arrives, you’ll get a notification on phone as well as in your Inbox.

  1. GOOGLE DRAWINGS

We all know about Google Docs, Sheets, and Slides but very few people know about its “neglected” siblings. Google Drawings is the freshest among all Google Drive tools. It is not a full-blown image editor like MS Paint but the graphic editor is more powerful for one simple fact – it is a real-time collaborative application. At its most basic, it is an online whiteboard.

Layout diagrams, create flow charts, and then easily add them to other documents or embed them on a website with Google Drawings.

Here are a few specific things you can do:

  • Edit drawings online in real time with anyone you choose and invite others to view your edits in real time.
  • Chat with others who are editing your drawing, from within the drawings editor.
  • Publish drawings online to the world as images, or download them in standard formats.
  • Insert text, shapes, arrows, scribbles, and images from your hard drive or from the Web to enhance a diagram or painting.
  • Insert drawings into other Google Docs, Sheets, or Slides using the web clipboard, then tweak them inline.
  • Design an Infographic.
  • Screen design with Wireframes
  1. GOOGLE GROUPS

Google Groups is one of Google’s oldest services but still unknown to most people. It is a collaborative space for online discussions around any topic. Each group has its own email address, and members can share information using this single email address instead of emailing each member separately. Discussions are threaded and you can join a conversation on Google Groups or via email if you are part of a group’s mailing list.

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