BUILD A SMALL BUSINESS – NOT A START-UP
I know we all want to do important things. We all want to work on important products, start important companies and accomplish greatness that could change the world and have an enormous impact. I see this in entrepreneurs and the tech community more than anywhere else.
The question we ask, whenever we hear about a new business or idea, whether its renewable energy or a messaging app, is this:
WILL IT SCALE?
And then if we find out that whatever idea we’re looking at can’t instantly scale to a million users and isn’t designed to be a billion dollar concern, we dismiss it. Sometimes, even laugh at it. When we do that, we’re being assholes. Huge assholes. Because starting a big, huge, fancy, sweating tech company isn’t the be-all and end-all, and choosing not to do that doesn’t make anyone stupid.
In fact, going in the opposite direction is likely to make you happier, healthier, wealthier and shit-tonne wiser. You can choose to found an on-line small business rather than a start-up unicorn. What’s the difference?
A start-up unicorn wants to grow fast and grow big, take on investment and gain dominance.
An on-line small business wants to grow within clear limits, reach profitability and serve customers.
It probably seems counter-intuitive, to not be shooting for huge scale. But I believe there’s enough good points that are going to make it worthwhile.
YOU CAN FOCUS ON SIMPLICITY
You’re literally building something small, within clear limits and boundaries. There’s no giant pressure to add features, meaning you have the freedom to focus on the smaller things that matter deeply to you and your users. Creating products that retain their simplicity is a huge challenge far beyond most big, growing companies. A small business doesn’t have that problem.
PEOPLE MATTER MORE