THE 7 SECRETS TO BOOST CUSTOMER LOYALTY
It new year and KFC’s chicken is on my mind. As far as I’m concerned, there are only two kinds of chicken: the chicken that’s on my plate and the chicken that’s sitting there in the dish demanding to be eaten. And more often than not, I’m thinking about the chicken that’s not in my plate.
Customers are like delicious chicken; roasted chicken that you can’t have enough of. You can never have enough customers. And in your quest to generate leads, to follow up on potential customers, you forget about the customers already in your plate.
LOYALTY – THE DRUG YOU SELL
As a business owner, you should crave loyalty. You should need it. You should expect it. Loyalty is a drug you want your customers to be addicted to. You know how you are with a potential client. There’s so much wooing that goes into acquiring a client.
You’re probably being the nicest possible version of yourself and there’s nothing wrong with that. The trouble starts when you don’t continue your nice streak into the time when your potential client becomes an actual client.
And what can you do to keep the customers you have?
Check out these 7 secrets to increase your customer loyalty.
- KEEP PROMISES YOU HAVE MADE
“TRUST” at the beginning of a working relationship is as delicate as the newborn sapling that sprouts from a seed you have painstakingly nurtured. So go the extra mile, if required, to keep your promises.