8 WAYS TO THANK YOUR FAVORITE CUSTOMERS
It’s that time again—when we thank our customers for their business this past year and encourage them to stick with us throughout the next.
- MEANINGFUL GIFTS
When creating a holiday or year-end gift for many customers, you do what’s most efficient. But for your best clients, a meaningful gift is so much more impactful. It could be as simple as a french press for the coffee lover, a custom journal for the writer, or a skydiving trip for the adventurer. A hand-written card is also important to include when thanking these customers.
- PERSONAL, HANDWRITTEN LETTERS
Communication has gone through so many evolutions in the past century, but there is still something enduring and memorable about receiving a handwritten letter. It signals a certain sense of care that is impossible to convey digitally. It is also exceedingly rare. I plan on investing in some quality stationary, whipping out my best pen, and showing my customers how much I appreciate them.
- SHORT THANK YOU VIDEOS
We are creating a short video and sending it out to our top 10 percent of customers with a personal thanks from our management team.
- A SNEAK PEEK OF A NEW FEATURE
One great way to thank customers for their business in the past year is by giving them an exclusive sneak peek of what’s to come next year. If you have a new feature you’ll be rolling out, provide it to your existing clients first in a beta roll-out. Not only will a value-add feature or service be beneficial for your clients, it will also make them feel valued if you let them get it first.
- CARDS AND COOKIES
A simple card can go a long way. And depending on how much they purchased, some customers will receive cookies with their card as well.
- INCREASED PRODUCT DEVELOPMENT
We plan to issue very frequent and very substantial updates that existing customers get for free. It turns out people love to watch a product evolve and feel like part of the early supporter group.