LAST-MINUTE CHRISTMAS DIGITAL MARKETING STRATEGY – 3 TIPS
With less than two weeks remaining until Christmas, it’s time for business owners to plan their final marketing strategies for the holiday season. After Christmas, many retailers will slash prices to reduce excess stock, so the best time to sell products and make the most profit is before Christmas Day. Since every business owner already knows this, it creates a very competitive atmosphere in the final weeks before Christmas. Here are three digital marketing tips that can help business owners get the attention of last-minute shoppers.
FREE DELIVERY: This is the hidden challenge of shoppers as they order products at cheap rate but eventually pay heavily due to delivery rates. shipping is a major concern for almost every online customer. This concern is amplified during the holidays because people need to have items by a certain date. In this situation, free shipping alone may not be enough. Free shipping will lead to items arriving in January, and that could be a deal breaker for holiday shoppers.
Though it may be an extra cost to the retailer, there is a great benefit in offering free expedited shipping (2-3 days) for customers, especially if they buy over a certain dollar amount in products. There is always a trade off in the additional cost to the retailer for eating the cost of expedited shipping, but in the highly-competitive, last-minute shopper market, free expedited shipping, and guaranteed arrival before Christmas can be what it takes to seal the deal.
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