FEATURES THAT MATTER WHEN SEARCHING FOR THE PERFECT WEBSITE BUILDER
A website builder with SEO-friendly web design technologies built in can give you a real head-start over the competition.
Now there are unlimited website builder tools on the internet, building a website is now for anyone, even those without previous website development or design experience. But it may not be as easy which is why I came up with a list of features that are most important and how to choose them.
There are 5 features that should be compared
Every business has its own process of vetting tools and partners, but when it comes to the choice of website builders, the proposition is pretty clear. Examine the following features and you’ll end up finding the right platform for the job.
People like to say things like, “Oh, don’t worry about price. It’ll all work itself out.” But this is bogus advice. You have to consider the price when considering any business tool. If the price doesn’t work within your budget, then there’s no sense even looking at it.
Start with price and begin reviewing the cost of various site builders. Some don’t charge an up-front cost but do require monthly service fees after launch. Others charge a large up-front fee but don’t require additional service charges. It’s important that you know what you’re getting into.
You’re using a website builder because you don’t have web design and development skills. In other words, the goal is to simplify the process. With that in mind, consider how intuitive a platform is when you’re evaluating the options.
Many of today’s leading website builders feature drag-and-drop functionality. If you can find a builder with this technology, go for it. You never know when you’ll need to go back and change something later on. Easier is always better.
- Customer support
Issues arise and problems come out of nowhere. How strong is the website builder’s customer support? Can you reach the company via phone, email and live chat? Are these people available 24/7 or only during business hours?
Hopefully, you won’t need customer support often, but when it’s necessary, you want it to be easy and available. Thankfully, customer support is a very competitive value-add feature right now, and many website builders are steadily improving these services.
- Client testimonials
Website builders can rant and rave about how great they are on their own website and sales pages, but how do you know they aren’t just puffing themselves up to grow their bottom line?
This is where client testimonials matter. When you get down to two or three options, visit review websites and start reading testimonials. What do current and past clients like about the builder? Do they live up to their claims? Many do — but you don’t want to take everything at face value.
- SEO features
Something as technical as SEO may not be on your mind when you’re selecting a website builder; but don’t ignore this issue. Having a website builder with SEO-friendly web design technologies built in can really give you a head-start over the competition.
You’ll want to look at both on-page and off-page features to really understand what exactly it is that different site builders are offering.